Ever thought about remodeling any of your QSR or Fast Casual locations? Remodeling can be a relatively easy way to attract the eyes of customers and to ensure they are impressed with not only your food, but also your location. Freelance writer, DeAnn Owens, wrote recently in Pizza Today about some of the pros and cons of taking on a remodeling project and the real costs that can be involved.
There will undoubtedly come a time in the life of any concept where the standard décor and design that has been used for some time begins to appear out-dated, or worse, dingy and old. Under the right set of circumstances though, the savvy owner can initiate a remodel or renovation of those areas of their stores most in need. Generally, unless your operations are lagging far behind your expectations (and if that is the case, we at River’s Edge PM can’t really help you), the single most important area of your restaurant should be the area where your customer is. Whether you have an eat-in dining room or you are strictly take-out only, the impression your location makes on the eyes of the customer will directly correlate with the impression you make on their hunger, and their wallets. Customers want clean and new – so do whatever your budget will allow to give that to them every single time they enter your building.
Remodeling an open-for-business store is a tough proposition – reality TV shows like Gordon Ramsay’s, Kitchen Nightmares, don’t really do a lot of justice to those of us who work in the restaurant construction industry. Don’t get me wrong, that is still one of my favorite shows but the speed at which the remodels are shown to take place in is pretty unrealistic for a restaurant owner on any sort of budget. Come to think of it, maybe I should send Chef Ramsay some of our marketing materials – that would certainly be a cool project to work on! Your remodel will likely take at least a bit longer than an evening, but the success of the project timing and the adherence to the project budget can be solidified by aligning yourself up with a qualified professional who can take over and deliver to you the results that you (and your customers) demand.
Just so happens we at River’s Edge Project Management may know some folks that do just that……drop us a note if you’d like to chat about your options for re-impressing your customer base.